How We Help

your financial plan

Holistic Financial Planning

Your financial well-being is about more than just your investments.  Because of this, we begin the financial planning process by learning about your pursuits, experiences, and life, instead of jumping right into your IRA statements.

Our financial planning process has two distinct objectives:

  1. Create tailored plans that are directly aligned to your life and values
  2. Develop your path to financial independence

To achieve this, our planning process is designed to be an ongoing, collaborative experience that is always adapting as your life evolves.  By using a modular planning method designed to address issues at their most strategic time, we help you build a financial foundation to live the life you want.

Investment Management

The foundation of our investment philosophy lies in understanding the tradeoffs between risk, reward, and time.  The strategies that Plimsoll utilizes are founded in years and years of rigorous, Nobel-Prize-winning academic research.

Controlling the things that we can actually control is at the core of our investing strategy.  Keep costs low.  Be tax efficient. Stay diversified. Capture market returns. 

However, the single most important, but also the hardest, aspect of a successful investment plan is managing our own behaviors.  Famed Nobel Laureate Richard Feynman once said, "Imagine how much harder physics would be if electrons had feelings!” and the same applies to the emotional side of investing. Our goal is for you to understand, and believe in, your portfolio so you'll stick with it through full market cycles.

investment management
financial planning projects

Financial Planning Projects

Projects are intentionally limited - and therefore focused. They're designed to help you address those most pressing issues in a concise, actionable manner. 

After our analysis and recommendations are delivered, we're also available to help with implementation and answer follow-up questions.  

Some examples:

  • Employee Benefit Optimization
  • Retirement Projection
  • Student Loan Advising
  • College Funding
  • Cash Flow & Budgeting
  • Second Opinion for DIYers


A weekly email newsletter.

The internet is a distracting place, especially when it comes to learning about financial planning and investing. Every Sunday we help you filter the noise by sending you a list of the best things we've come across throughout the week.