financial planning map

What we do (and how)

Financial planning, in its truest form, is a life long process of aligning your money with the things that are most important to you.  To help with that, we have meticulously crafted our services to deliver a financial planning experience that will keep you engaged and focused on the big picture.

At the end of the day, we hope to make our financial planning services more substantive and meaningful — and therefore more valuable. 

your financial plan

Holistic Financial Planning

Your financial well-being is about more than just your investments.  Because of this, we begin the financial planning process by learning about your pursuits, experiences, and life, instead of jumping right into your IRA statements.

Our financial planning process has two distinct objectives:

  1. Create tailored plans that are directly aligned to your life and values
  2. Develop your path to financial independence

To achieve this, our planning process is designed to be an ongoing, collaborative experience that is always adapting as your life evolves.  By using a modular planning method designed to address issues at their most strategic time, we help you build a financial foundation to live the life you want.

Investment Management

The foundation of our investment philosophy lies in understanding the tradeoffs between risk, reward, and time.  The strategies that Plimsoll utilizes are founded in years and years of rigorous, Nobel-Prize-winning academic research.

Controlling the things that we can actually control is at the core of our investing strategy.  Keep costs low.  Be tax efficient. Stay diversified. Capture market returns. 

However, the single most important, but also the hardest, aspect of a successful investment plan is managing our own behaviors.  Famed Nobel Laureate Richard Feynman once said, "Imagine how much harder physics would be if electrons had feelings!” and the same applies to the emotional side of investing. Our goal is for you to understand, and believe in, your portfolio so you'll stick with it through full market cycles.

investment management
financial planning projects

Financial Planning Projects

Not sure if you're ready for an ongoing financial planning commitment?  Our Focused Planning programs are designed to address your most urgent questions.  If you decide  that comprehensive planning is the route you want to go, any payment is credited towards the annual fee.

Some examples:

  • Employee Benefit/Retirement Analysis
  • Student Loan Advising
  • Retirement Savings Evaluation
  • College Funding
  • Cash Flow & Budgeting